What we offer {SMS Marketing Services}
What is SMS Marketing?
SMS Marketing involves direct, mobile advertising to a mass audience using text messages. SMS can be effective because it is inexpensive to implement and allows the sender to customize messages to each recipient.
How SMS Marketing Works
It's mobile marketing
Since almost everyone has a cell phone, SMS marketing can be a highly effective form of mass marketing. Unlike emails that can languish in a mailbox for days or even weeks; text marketing generates high open rates. This means that with most people checking their phones for new messages or news several times a day; a marketing campaign can reap immediate exposure and feedback. SMS marketing is also an inexpensive form of marketing to initiate. It's fairly easy to set up a free trial to see if there's compatibility with an existing marketing plan. On the downside of SMS marketing, customers with smaller screens may experience difficulty using the applications and giving feedback. Additionally, the variety of cell phone types, screen sizes and operating systems may cause irregularities that are prohibitive to SMS marketing.
It works with highly engaging content
SMS marketing has some of the best open rates of all social media platforms because it uses highly engaging content to encourage customers to opt in for the message. By opting in, customers can get special discounts and coupons designed for an established subscriber base. Customers can take part in polls or sweepstakes by texting special keywords to respond. Online games or quizzes can garner high response rates, too. In this way, a marketing campaign can motivate customers to interact, not just for the short-term but for long-term engagement with future campaigns.
It'a trackable information
SMS marketers can design campaigns for a variety of social media platforms. For example, a marketing campaign can use Facebook as a way to get data and information to develop leads and increase subscribers. Once recipients opt in, marketers can discover a great deal of information about their subscribers. By tracking this information, marketers can find out what motivates customers to click on a form, play a game or share content with a friend. Additionally, marketing campaigns hear from recipients in real time.
Why SMS Marketing Matters
It gives better open rates than emails
Marketers can benefit from instantaneous delivery of individualized messages to hundreds of recipients. Since over 95% of consumers have cell phones; there is a higher response from texts than from emails. Emails can get buried in inboxes, taking days for a response. But at the first ping of a text, most recipients will check immediately. Depending on how engaging the content happens to be, the recipient may decide to subscribe in real time.
It requires an opt-in from customers
In order to get the benefit attached to any message, the recipient has to actively choose to accept the message and its contents or opt in. Once recipients turn into subscribers, SMS marketing allows campaigns to diversify their strategies. Some campaigns rely on driving traffic using coupons, special discounts or even games. In the long run, opting in creates an opportunity for marketers to increase their relationships with subscribers with immediate benefits and long-term brand-building.
It's inexpensive and easy to set up
SMS marketing doesn't rely on expensive, time-consuming testing. Mobile marketing can be as simple as setting up a free trial to see if there's compatibility with the overall marketing campaign. There are online tools like Zapier that can automatically select and send out the texts with the right programming. Marketers can also experiment with different social media channels to see which one delivers the highest conversion rates.
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FAQs About SMS Marketing Services
a SMS marketing began with mobile phone users sending text messages to short code numbers. These messages are called MO messages (Mobile Originated Messages). Here’s an example: Text START to 8888 to receive our weekly special offers list! When the system receives a message containing the keyword (subscribe), the phone number that sent the message is entered into the database and an automatic response is made – a new message is sent back to the user. This message is also called MT message (Mobile Terminal Message). In this case, the message will include the names of all the features available for that week.
A When a customer sends a keyword to a shortcode, they opt in to an SMS marketing campaign. So SMS marketing starts when the customer voluntarily sends a message (opts in to your plan) and their number is added to the database. Once you do this, you can send other job announcements, alerts or job updates. This process will be stopped if the user decides to unsubscribe (opt out) or if the company/brand decides to cancel a particular campaign or stop using the newsletter for delivery.
A Let’s go back to our example: Text START to 8888 to get our weekly specials! The word START is the main word that appears in the body of the message. is a SMS keywords are short words that contain letters and/or numbers. The content is the first of two important components of a successful business newsletter. In order to trigger a response, customers must send this keyword to the short code. So the keyword is short (3 to 6 characters), easy to remember and type. When choosing content, a best practice is to use a business name or a name that is associated with your brand. It should be short, simple, memorable, not contain special characters, and no more than one word. a Think like a customer—Which is easier for you to remember, the word PIZZA or the entire sentence ORDER FOR SPECIAL PIZZA DELIVERY?
A There are two main features of every newsletter advertising campaign. The first is the keyword. The second is the SMS shortcode. A shortcode is a shortcode that requires a keyword to be sent to generate a response. Shortcodes are easy-to-remember, user-friendly numbers, usually 3 to 7 digits long, recommended by mobile operators for sending and receiving SMS. Shortcodes can be unique or generic; custom SCs are more expensive. is a We’ll use our example again: Text START to 8888 to get our weekly specials list! The number “8888” is the short number to which the message (keyword) is sent.
ASMS, or Short Messaging Service, is a text messaging component of a mobile phone. So, as the name indicates, it is clear that SMS is primarily text-based. So, the main elements are words. But, SMS has additional options available, so, since SMS is an integral part of the mobile marketing, many brands and companies are using SMS marketing to complement other marketing techniques theyâre using, creating a complex cross-media marketing campaign. One of the most important things you can do with an SMS is to send your customers to your mobile website. This is done by texting them an URL in the message. Also, you can send them a link to your e-commerce as an incentive, with the right call-to-action necessary to trigger a disagreed action. In the same time, SMS allows you to send coupons, email addresses, and phone numbers.
