What we offer
Email Marketing Services
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.In its broadest sense, any email sent to a potential or current customer can be considered email marketing. This includes using e-mail to send advertisements, solicit customers, or solicit sales or donations.
Generate & Close More Leads with Targeted Campaigns from a Top Email Marketing Company
With an average return on investment (ROI) of 4,400%, email marketing is an affordable and highly effective way to generate and close more leads.
In today’s online world, consumers are connected to digital technology 24/7.
With all this noise, it can be hard to stand out from your competition. Opt in email marketing is one of the best ways to stay in touch with potential and existing customers: 92% of American adults use email and an average of 70% have used a coupon or discount from a marketing email in seven last days.
When done right, email marketing campaigns are simple, effective, efficient, and read by relevant people. Blue Corona Opt-Out Email Marketing, Lead Email Marketing and Marketing Automation is a low cost way to increase referrals, upsells, leads and booked jobs (sales)!
Email Marketing
What's Included in Our Email Marketing Services
Services from our full-service email marketing agency always include a custom-designed email template, professional copywriting services, and advanced analytics tracking and reporting.
Process OF Email Marketing
Email Marketing Process
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FAQs About Email Marketing Services
Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?”
Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well.
Focus on the value you create for the customer and the benefits you are offering.
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Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.
When would you buy a product?
When it provides a solution to an existing or future problem. When you trust the brand and connect (emotionally and rationally) with the message/signal that the advertiser is trying to convey to you.
Well, then you have the answer to your question.
So, make your audience understand that your product/service will give them a solution and add value to their lives.
Share testimonials and case studies to build trust.
Create an email with inspiring content and visually strong images (a picture is worth a thousand words) that creates an emotional and rational connection with the customer.
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Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But when you email four times a month, it creates consistency.
When sending email offers, you can send two and then send the third as a final reminder. But sending more than three e-mails just to mention the offer creates a nuisance that will eventually lose a subscriber because he/she can mark you as spam. Here, in your desperation to get a sale, you missed an opportunity.
Email frequency varies from industry to industry, and you should keep testing to find out what works best for your brand.
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Email open rate is the percentage of people who opened your email. If no one opens your email, there is no chance that they will be interested in your content and brand.
It’s true that open rate alone is not an indicator of the success of your email marketing campaign. What really matters is what people do after they open your email.
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Curious to know how your email campaign performed? Track these few things :
Click through rate:
Click through rate is the percentage of recipients who clicked on the links in your email.The total number of clicks divided by the number of emails sent, multiplied by 100. This gives you an idea of how your email campaign is performed.
Conversion rate:
This reflect that percentage of people who opened your email, read it and responded as per the desired action. You can calculate it as follows:
The number of recipients who completed the required action/ total number of emails delivered multiplied by 100.
Bounce rate:
When we see “your email has bounced”, it means that your email never actually got to your intended recipient.
Divide the total number of emails returned by the number of emails sent and multiply by percent.
You may control bounces in a number of ways to ensure that your email receives the correct answer.